Mission

The Mission

A trusted bridge between plant medicine and those who served.


Operation Green Wellness is a Phoenix-based advocacy and education mission. We exist for one reason: veterans deserve clear, stigma-free information about plant medicine and alternative therapies so they can make their own informed choices about their health and recovery.

Why This Exists

The conversation is overdue.

For decades, veterans returning home from service have faced a wellness conversation built around one default: prescription painkillers. The cost — in dependency, in lives, in families — has been documented again and again. Yet the alternatives have stayed in the margins.

Plant medicine is one of those alternatives. Not a replacement for medical care. Not a silver bullet. But a real, researched, increasingly available option that many veterans say has changed their recovery — and that many more haven’t been given the chance to learn about in a setting they trust.

Operation Green Wellness exists to close that gap. Not as a sales event. Not as a trade show. As a professional, stigma-free educational expo where veterans can meet practitioners, ask questions, hear from peers, and walk out with the information they need to decide what’s right for them.

“We provide a professional, safe, and stigma-free environment where veterans can engage with industry experts, explore innovative healing solutions, and make informed decisions about their health, recovery, and overall well-being.”

— Operation Green Wellness mission statement

The Mission in Motion

From idea to movement.

Fall 2025
The Idea
WeedWorks and partners align around a shared gap: veterans needed real education, not a trade show.
Nov 1, 2025
First Mission
“Veterans Stand Down” launches in Phoenix. A sold-out gathering that proved the conversation was overdue.
Nov 2025
Honor Link Magazine
Veteran-wellness print quarterly launches with a 250K+ combined mailing list.
Jun 13, 2026
The Second Tour
A larger venue at El Zaribah Shrine. Live streamed across Arizona. Bus tour to a local dispensary.
Late 2026
What’s Next
[Third event — location and date TBD.]

See all events →

The People Behind the Mission

A coalition of veteran advocates, educators, and media professionals.

Rob Sobel
Rob
WeedWorks
Education · Consulting · Concierge
Randi Sobel
Randi Sobel
WeedWorks
Education · Consulting · Concierge
Ro Gonzalez
Ro
Valor Veterans
Veteran Advocacy & Community Outreach
Eric Williamson
Eric
Cannabis X America
Clear Media Marketing
Tina Tasaka
Tina
Cannabis X America
Iconic Representation

Event Partners & Veteran Service Organizations

We don’t move alone.

Lead Partner

Valors Veterans Community AZ (VVCAZ)

vvcazvets.org →

Valors Veterans Community AZ advances veteran advocacy by building trust-based connections that link veterans and their families to camaraderie, community, and the practical resources they need to move forward.

Through free events, personal outreach, and partnerships with other veteran-focused organizations, VVCAZ helps veterans access support in areas like employment, education, and everyday life with dignity and purpose.

Mission Focus · Employment · Education · Camaraderie · Community Resources · Dignity & Purpose

Veteran Service Organizations
Soldier’s Best Friend
Merging Vets & Players
Veterans Six Foundation
The Aya Mission
DAV Arizona
Media & Industry Partners
Honor Link Magazine
Cannabis X America
WeedWorks
Valor Veterans

The mission is bigger than any single event. Join it.